One of the keys to success is to find people who do their job well. The moment you assume that you can do everything yourself–well, best of luck to you! We pride ourselves on partnering directly with our producers. But when an importer goes above and beyond in maintaining contact, and facilitating kindness, quality, and accountability with the farmers, we have to ask ourselves: Why compete?
This is where Catalyst Trade comes in. Catalyst is a coffee importer that solely specializes in Ethiopian coffee. It’s a power team of Emily and Michael McIntyre and Zelalem Girma Bayou. They speak the native languages and spend months of the year in Ethiopia, engaging in operations and quality control. They make our jobs easy, because they do their jobs so well. We started working with them two years ago because they are truly some of the kindest and most honest folks we’ve met in the industry. And why wouldn’t you want to work with people like that? They understand our vision, our taste preferences, and what our guests enjoy. They don’t just deliver, they exceed our every expectation.
So when you see that we’re carrying an Ethiopian coffee, think of Catalyst Trade. Whatever is in your bag is directly due to their hard work, experiments, communication, exporting skills, trial and error, blood, sweat, and tears, and a sincere passion for deliciousness.